ABC College Football  "Moments" (2006)

National spot for ABC and ESPN

Agency: Weiden & Kennedy NY

Music House: HUM

I wrote the music for this ABC College Football commercial in 2006. It went on to be used for weekly game promotions for several years on ESPN and ABC.


Cadillac  "Drumline" (2006) 

Agency: Leo Burnett/Detroit 

Director: Paul Hunter

Debuting on Super Bowl Sunday 2006, Cadillac's "Drumline" is a music-driven love letter to the newly designed DTS. Featuring the intensity of the Bethune-Cookman College drumline from Daytona, FL and some incredible imagery of the new DTS navigating the streets of downtown LA, Jim Casella's original music was specifically used to edit and choreograph the spot allowing the music to tell the story. Voiceover is supplied by award-winning actor, Gary Sinise. With cinematography by Darius Khondji, and directed by the acclaimed Paul Hunter, this national spot was voted by SHOOT as the No. 2 spot in its Spring Top Ten Music and Sound Chart.


Hyundai  "Saturday" (2013) 

AGENCY: Innocean 

Music House: HUM

These national TV spots for Hyundai/NCAA football feature voiceover by Jeff Bridges and a full marching band arrangement of "Saturday Night" by the Bay City Rollers. 

This was a time-sensitive process during which Innocean captured a short documentary to capture the recording process with the University of Arizona marching band in August 2013.


Athletic Wear  "Team Determination" (2012) 

30-second TV Spot Demo

This music was designed to accompany a TV spot for a major brand of athletic apparel. The spot ended up going a different direction, so this music ultimately wasn't used. It was designed to convey intensity, determination, and teamwork with some infused drumline sounds in the background.


Oregon Lottery
"The Island of Unexpected Gifts" (2003) 

AGENCY: Moffat/Rosenthal 

DIRECTOR: Chel White

This creative spot pays homage to the retro sights and sounds of 1960's stop-time animation to introduce the country's first scratch n' sniff lottery ticket.


Portland Bureau of Transportation
"Every Corner is a Crosswalk" (2009) 

Producer: Animated Traffic Law Center 

3-minute educational traffic safety video

This traffic safety video was commissioned by the Portland Bureau of Transportation and Animated Traffic Law. It is designed as an educational piece to cover three pieces of Oregon pedestrian crosswalk law and intends to reach speakers of all languages with its lack of text or voiceover.

The soundtrack is intended to create an entertaining, if not lightly funny undercurrent by placing action-packed film music against the cuteness of the animation. The intro and outro utilize a typewriter as an symbol of the government agency presentation, while the samba infused music it accompanies creates a fun and festive atmosphere.

© 2009 Creative Commons Attribution-Noncommercial-No Derrivative Works 3.0


PORTLAND BUREAU OF TRANSPORTATION
"Greta on the Greenway" (2013) 

PRODUCER: ANIMATED TRAFFIC LAW CENTER 

90-second EDUCATIONAL TRAFFIC SAFETY VIDEO

This traffic safety video was produced by the Animated Traffic Law Center and commissioned by the Portland Bureau of Transportation. It is designed to educate viewers about greenway features, safe cycling routes, and "sharrows."

The soundtrack is intended to create a dramatic build to accompany the family's bicycle journey. The intro and outro utilize a typewriter as an symbol of the government agency presentation, while the samba infused music it accompanies creates a fun and festive atmosphere.

© 2013 Creative Commons Attribution-Noncommercial-No Derrivative Works 3.0


Oregon Department of Transportation
"The Safety Step" (2011)  

60-SECOND radio spot (PSA)

This radio spot was designed to be a catchy and fun public service announcement in the style of the amazing Andrews Sisters.

Agency: Gard Communications
Producers: Mary Ann Aldridge, John Plymale
Lyrics: Daryle Rico
Composer: Jim Casella
Vocals performed by: Michelle Kosta


OREGON DEPARTMENT OF TRANSPORTATION
"Stayin' Afloat" (2011)  

60-SECOND RADIO SPOT (PSA)

This radio spot was designed to be a fun and familiar musical message to always wear your lifejacket.

Agency: Gard Communications
Producers: Mary Ann Aldridge, John Plymale
Lyrics: Daryle Rico
Musical Arranger/Composer: Jim Casella
Vocals performed by: Sean Holmes


Goodwill Industries
"Stomp" & "Dancer" (2003)  

30-SECOND TV SPOTs
Director: Jeff Mishler, Food Chain Films

This was the first national campaign for which I composed. There was a SAG strike going on at the time, so local amateur actors and dancers were recruited for casting.The music was created using totally organic sounds to create a "Stomp-like" composition. These spots aired in over 80 markets nationwide during the Olympic games.


Portland Metro
"Hello Mother, Hello Father" (2006)  

60-SECOND Radio SPOT
Drive Less, Save More dot com campaign

This cute radio spot was one installment of Portland Metro's wide-reaching "drive less, save more" campaign. A takeoff on "La Giaconda" it features a young boy vocalist singing lyrics by Daryle Rico and orchestrations/arrangements by Jim Casella.


PORTLAND METRO
"Blue Danube" (2006)  

60-SECOND RADIO SPOT
DRIVE LESS, SAVE MORE DOT COM CAMPAIGN

This radio spot was one installment of Portland Metro's wide-reaching "drive less, save more" campaign. A takeoff on the famous Strauss waltz "The Blue Danube" it features a trio of housewives singing lyrics by Daryle Rico and orchestrations/arrangements by Jim Casella.


Regal/AMC Cinemas
"DCI Cinecast Trailer" (2006)  

National spot for Regal/AMC Cinemas
Director: Tom Blair

Showing on the big screen in Regal, AMC, and other National Cinemedia theaters nationwide, this 30 second trailer will be shown prior to film previews for about 4 weeks during the busy Summer blockbuster movie season.